The skills that I work with the most on my creative projects
The basics as an information architect or UX designer is to understand both the end users and the business. Then it is about dividing and placing information so that users can find what they are looking for when the need arises. I am generally happy to work from use-cases and personas where all scenarios for a function have been presented. First drafts of information architecture are often done in PowerPoint, Miro or Figjam and are then integrated into the full design flow.
Digital design UI
Things may look cool or be beautiful, but design is not just appearance. It is primarily about finding design that supports one’s message and gives the user a sense of the brand and set of values. It is no use for everything to look like Apple, if one’s message is that the product is cheap, or for the socially disadvantaged. Design must reflect the company. I am 100% at home in the design tools from Adobe, Sketch, Figma etc.
I usually use 3 different methods when I create prototypes. If you want to see quick results and test hypotheses, the prototype can be developed as simple clickable mockups in Figma. Do you want a more detailed experience feeling like a native app, I usually use proto.io. or ProtoPie where you can use variables and timeline animations. I’m also an experienced frontend developer able to code web prototypes thats ready for backend developers to set in production.