Hello, I'm Henrik retlev, a digital designer passionate about strategy and leadership. I love working on meaningful projects with inspiring and creative people.

Hello, I'm Henrik retlev, a digital designer passionate about strategy and leadership. I love working on meaningful projects with inspiring and creative people.

COMPETENCES

The skills that I work with the most on my creative projects

Information architecture

The basics as an information architect or UX designer is to understand both the end users and the business. Then it is about dividing and placing information so that users can find what they are looking for when the need arises. I am generally happy to work from use-cases and personas where all scenarios for a function have been presented. First drafts of information architecture are often done in PowerPoint, Miro or Figjam and are then integrated into the full design flow.

Digital design UI

Things may look cool or be beautiful, but design is not just appearance. It is primarily about finding design that supports one’s message and gives the user a sense of the brand and set of values. It is no use for everything to look like Apple, if one’s message is that the product is cheap, or for the socially disadvantaged. Design must reflect the company. I am 100% at home in the design tools from Adobe, Sketch, Figma etc.

Prototype development

I usually use 3 different methods when I create prototypes. If you want to see quick results and test hypotheses, the prototype can be developed as simple clickable mockups in Figma. Do you want a more detailed experience feeling like a native app, I usually use proto.io. or ProtoPie where you can use variables and timeline animations. I’m also an experienced frontend developer able to code web prototypes thats ready for backend developers to set in production.

You probably know that everyday life takes priority over your private project. Intentions to maintain and complete one’s own site are often put aside in favor of reading homework with the kids or exciting tasks for companies. Do you have a project that is responsible for this page being forever under development.

Development happens through a combination of playfulness and curiosity. It’s not necessary to make changes just for the sake of it, but it’s important to take advantage of new technologies and opportunities when they are suitable.