Creative director
InstaPaid help companies get loyal and motivated employees by providing realtime access to earned wages. Employee’s get’s financial freedom and can save interest costs from private overdrafts and loans.
As Creative Director I help grow the brand and lead the creative processes of building both the native iOS, Android apps and the company backoffice.
Brandmanager, frontend udvikling, Informations arkitekt
InstaPaid
2024- Current
Creative director
LeapFroggers helps start-ups and scale-ups create scalable world-class tech solutions. We succeed by mixing the best of entrepreneurship, startup thinking, and world-class engineering.
As Creative Director I lead the design process with our clients and secure a great dialog and a shared understanding of the goals between all stakeholders.
Brandmanager, frontend udvikling, Informations arkitekt
Leapfroggers
2024- Current
Head of Design
Lobyco is a loyalty platform company founded by Coop Denmark. The Company aim to provide customizable loyalty services for retailers worldwide. Potential and new clients should be able to see their own brand embedded in the loyalty app so we created a complex design system with a global component library and multiple themes containing local components and brand assets.
Goal:
Lobyco wanted a way for clients, delivery teams and developers to quickly align on the selected solution. The solution had to be picture perfect and easy to adjust for each client. The design system had to contain animated prototypes too.
The design process should be easy to share with clients so that they knew what assets they where able to customize. The commercial team would like to be able to use the different flows for initial meetings with potential clients with interactive prototypes to help the clients pick Lobyco as their digital loyalty provider.
Process:
– Researched best practice design systems.
– Collaborated with the creative community.
– Migrated from Sketch and Zeplin.io to Figma.
– Ensured all employees had Figma access through SSO.
– Created a global master theme.
– Gathered input from various stakeholders.
– Developed guides for flexible UX design.
– Maintained a change log for tracking updates.
Outcome:
Establishing a highly flexible design system with developer alignment was challenging yet crucial. It has more than 200 users, 18 themes, and a growing global component library with 200 components and 1450 variations. Each theme includes 500+ styles, classes, and components.
As head of design I initiated the project and made sure there were buy-in from the organization. I made the base structure, naming convention and key components while supervising the design team in building and maintaining the design system in general. I facilitated the creative community of +20 people in using the different components and shared it for the development community of +100 people.
Figma, Design system, Management, Figma, ProtoPie, Principle, Adobe Creative Suite.
Lobyco A/S
2020 – 2024
Digital design lead
As Lead Digital Designer, I supported the development of the digital brand identity at Coop and underlying companies.
– Developed a full design system for the Coop app in first Sketch and then Figma.
– Designed and communicated future digital solutions through interactive prototypes
– I started Coop’s brand portal online and moved it to the cloud with @Frontify
– Concept development and design of Coop Crowdfunding platform with @Lendino
Android, iOS, Proto.io, Adobe, HTML, CSS, JS…
Coop Denmark A/S
2015 – 2020
ONLINE & BRAND MANAGER
I design and manage the different brands in the BigeFinancials network. I make sure that all online marketing (SEO and SEM) are maintained and optimized. I’m responsible for UX and UI on all platforms.
Android, iOS, POS, Print, HTML, CSS, JS…
Beeptify
2011 – 2015
Senior digital designer
Hos Telmore arbejdede jeg intensivt med prototyping og usability på telmore.dk. Sitet var eneste salgskanal for samtlige kunder og det var kritisk at alle aspekter af et kundeforhold kunne afvikles så let som muligt.
Eyetracking, A/B tests, UI, Framework, CSS, HTML…
Telmore A/S
2007 – 2011
Founder
Software til børn og unge i institutioner. Ansvarlig for kommunikation, design, usability test.
Flash, Actionscript, HTML, PHP…
Itrio ApS
2005 – 2007
Digital Design lead
UI ansvarlig for online kundeplatforme. Ansvar for design og udvikling af værktøjer til butikernes personale.
User Experience · Photoshop · Adobe Creative Suite · Stakeholder management · Animation · Illustration
Telia Mobile
2004 – 2005
Online Manager
Maintaining/new development on all Orange customer faced online activities in Denmark.
User Experience · Branding · Photoshop · Adobe Creative Suite · Stakeholder management · Illustration
Orange Denmark
2003- 2004
Digital designer
Udarbejde udvikling af design til alle digitale projekter hos Orange.g udvikling af værktøjer til butikernes personale.
Photoshop · Adobe Creative Suite · Stakeholder management · Illustration
Orange World Services
2001- 2003