The Coop Loyalty website

In 2016 Coop Denmark was looking to replace their outdated loyalty scheme and wanted to introduce a realtime based e-wallet to replace earned loyalty points that you had to wait up to one month to be able to spend.

The old point overview
The dashboard
Landing page
The earned bonus

My Role

As the Design Lead, I played a pivotal role in shaping the project:

  • Built initial prototypes to secure buy-in and alignment across the organisation
  • Collaborated closely with UX resources and external designers to create a cohesive and user-friendly experience.
  • Ensured that the Coop brand was consistently represented across all teams and touchpoints.

Credits

The project benefited from collaborations with:

  • Hello Great Works: Provided creative expertise.
  • Greener Pastures: Supported with digital solutions.

This project stands as a testament to the power of thoughtful design, collaborative innovation, and user-centered development.