A DETAILED CASE
Update the Lobyco brand
About Lobyco
Lobyco is the backbone of the retailer Coop Denmark’s loyalty platform. The company was founded in 2020 in Copenhagen and the goal is to deliver loyalty services to retailers all over the world.
The logo were a bit doll and was never given the love and attention that it deserved. Most of the competitors had brandmarks and we needed a stronger icon style to support the communication of the +200 employees
The goal
After the first two years where we startet out with a temporary name and a simple logo based on Coop Denmark’s own font.
We wanted to have a stronger logo that had a modern touch and with a brandmark that could be used for many different purposes.
It was important for the executive management team that we didn’t created a whole new brand that where to expensive to implement and cost to many money
The brand needed a more rich color scheme that was more powerful and with more saturation than earlier.
A clear icon and illustration style to visualize the products and strategy of the company.
A proper brand portal with easy access for all employees.
Credits
The team for being creative
The process
We used figma to collect great examples of others work
We analyzed the competitors
We investigated in SAAS companies and looked at visual trends
The challenge with google fonts on PowerPoint for mac
The outcome
We adjustet the colors and added another contrast full dark blue color instead of having most of the colors in the green spectrum.
We kept the same workfont
The new brand was very well received
My role
As head of design I planned the process and made sure to have all stakeholders on the journey. distributed all the assets and got feedback and wishes.
